A new collaboration between Katy Perry and virtual reality computer program “The Sims” to create a Collector’s Edition game with content and exclusives featuring the newly-single blue-haired hit-maker was announced today by Electronic Arts.

The company plans to develop multiple “Sims” games featuring special Perry-themed virtual goods and in-game content. The partnership launches in March.

Perry, showing off her new hairstyle, will also be featured in accompanying advertising and marketing campaigns for “The Sims” such as this one:

“It’s cool to see the Sims’ stage performances in ‘The

More >