Hello Kitty is everywhere from band-aids and board games to bath soaps and even cell phones, heck we even hear she actually has a cartoon floating out there somewhere, but now she’s taken herself somewhere you wouldn’t expect to see her, motor oil.

Yes you heard me correctly, the cuddly kitty is now featured on a can of Japanese motor oil. The oil, a synthetic mixture is meant for use in compact cars and retails for a cost of $33.

Now I’m all for endorsements if they actually make sense to the character, what I’m not for is watching as Hello Kitty pink washes the world with her likeliness.

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